Why your website needs Mobile Page Speed tests?
By Jash Unadkat, Community Contributor - June 5, 2023
The page speed of a mobile website plays a vital role in delivering a positive user experience for mobile users. Mobile devices are now the primary means of accessing the internet for many people. Ensuring a fast and smooth mobile browsing experience is crucial for user satisfaction.
- According to research by Statista, in the first quarter of 2023, mobile devices (excluding tablets) generated 58.33 percent of global website traffic, consistently hovering around the 50 percent mark.
- Unarguably, mobile devices have become an integral part of the digital world.
- As the number shows, people spend more time on mobile devices than desktops.
- As a result, search engines focus on websites with a mobile-first mindset.
Why conduct a Mobile Page Speed Test?
Website owners must specifically focus on the performance of their websites on mobile devices. Having a mobile responsive website with well-optimized page speed is integral to gaining any success in the digital realm.
Hence, the best practice website owners can incorporate is boosting website speed by performing a mobile website speed test. Every user expects web pages to load at lightning speed regardless of the website they visit. By conducting regular mobile page speed tests, you can ensure that your mobile-first design is effective and that your website performs optimally on various mobile devices and network conditions.
If it doesn’t, it will inevitably lead to a considerable loss of visitor traffic, which usually results in potential revenue loss for businesses.
How fast should a Website be?
The short answer to how fast your website should be is as fast as possible.
- In 2023, The average page load time on the desktop is 2.5 seconds and 8.6 seconds on mobile, according to a survey of the top 100 websites globally.
- Models indicate that publishers whose mobile sites load in five seconds earn up to twice as much mobile advertising revenue as those that load in nineteen seconds.
- Subconsciously, no user likes to wait more than 2-3 seconds. Notice how a barely perceptible delay can adversely affect a website’s traffic.
So, if a website is not well optimized in speed, particularly for mobile devices, it may lead to a considerable loss in visibility and traffic.
How to perform a Mobile Page Speed Test?
Before optimizing website page speed, one has to test website speed on various web browsers and devices. Instead of running the site on multiple devices and browsers, use an online tool like SpeedLab by BrowserStack.
To test website speed, go through two steps:
- Visit SpeedLab
- Enter the URL of any website and click on Start
It instantly generates detailed test reports and evaluates scores out of 100 for both mobile and desktop platforms. Most importantly, all tests are executed on real devices and browsers.
As these tests are conducted across a range of real device browsers (e.g., Safari on iPhone, Galaxy S10 on Chrome) hosted on BrowserStack’s real device cloud, it provides accurate results for both – Page-Load and Browser-Processing speed in milliseconds. Navigation Timing API, CPU Processing Breakdown, and Page Resource Summary are key metrics for website owners to be aware of.
Speed Lab gives you an instant Page Speed Score out of 100 for both Desktop and Mobile platforms. With such insights, your web optimization team can create a user-friendly website. Teams can use this report for page speed improvement for a specific device or browser.
Web developers must ensure that they use responsive design for their websites. This allows websites to adapt to different screen sizes without disturbing visual experience. Users can use a responsive checker to evaluate how well the website renders across various devices with unique screen sizes and resolutions.
Apart from this, teams need to incorporate basic techniques like caching, compression, image optimizations, etc. to boost their site speed for both mobile and desktop platforms.
Remember that website speed is not a factor to be overlooked, especially for mobile users. The mobile landscape is here to stay and will continue to grow. Making mobile-friendly websites will enhance user experience and improve visibility and rankings on Google searches. Hence, development and testing teams must keep website speed at the forefront when calibrating websites for mobile devices.