Gaming1 achieves 30x faster release velocity with BrowserStack Automate and App Automate

92.5%

Drop in avg. defects per release

30x

Increase in release velocity

80%

Reduction in manual test effort

Our time to market went down from more than a year to an average of 10 weeks for every new feature.

Cédric François QC Manager, Gaming1

Home Customer stories Gaming1

Industry

Entertainment & Digital Solutions

Location

Belgium

Products

Automate App Automate

Introduction

Gaming1, a Belgian company specialising in entertainment and digital solutions, provides a wide array of casino games and platforms for online gambling and sports betting. As they managed a rapidly growing portfolio of over 25 partner brands, they faced major scaling issues with their manual testing process. By implementing BrowserStack Automate and App Automate, the company reduced manual testing effort by 80%, cut time-to-market for new features from over a year to just 10 weeks, and scaled its release pipeline from 20 to 600 deployments annually.

The challenge

Scaling quality in a ‘firefighting’ culture

In the early days, Gaming1’s testing process was almost entirely manual. This created significant bottlenecks, with very limited device coverage, a heavy reliance on simulators, and countless repetitive test cycles. As the company’s portfolio of brands grew, its in-house setup and small QC team simply couldn’t keep up.

“It forced us into a firefighting mode,” explains Cédric François, QC Manager at Gaming1. “We focused on the highest-risk areas—payments, compliance flows—while other incidents would often slip through.”

This reactive approach had serious consequences for the business. Releases were delivered one by one, sometimes months apart, and hot fixes became a normal routine. This slowed innovation and reduced the team’s confidence in its own release process.

BrowserStack allows Gaming1 to adapt its way of working. We got reliable results and a stable pipe that allows us to scale our portfolio from 5 to 25 partners today, and the confidence in the tool is still growing.

Cédric François QC Manager, Gaming1

The solution

A reliable, scalable platform for web and mobile

Gaming1 needed a partner to centralize, automate, and scale its testing for both web and mobile applications. They selected BrowserStack’s Automate for web testing and App Automate for mobile.

“A few things really made the difference,” says Cédric. “The breadth of real devices and browsers was exactly what we needed to scale. We also needed mature support for our frameworks like Appium and Playwright, and above all, the reliability of the platform.”

The team was impressed by the rich debugging features—logs, screenshots, and videos—that helped them find and fix issues faster. Integration with their CI/CD pipeline was surprisingly simple. “The integration was plug-and-play; we had our first pipelines running in a matter of days,” Cédric notes.

While Gaming1 evaluated other providers, BrowserStack stood out. “For us, testing isn’t a side-activity—it’s central to compliance and business continuity. We needed a partner we could trust long-term, and BrowserStack proved to be that partner.”

On both Automate and App Automate, we rely heavily on: video recordings of test runs, device and network logs for debugging, screenshots for failed tests, interactive debugging on UI when issues are tricky and access to test artefacts for deeper investigation. These features save us hours of debugging time every week.

Cédric François QC Manager, Gaming1

The impact

30x more releases, 80% less manual effort

The shift from manual bottlenecks to a robust automated CI/CD pipeline was transformative. “It changed the way we work,” says Cédric. “Testing became scalable, faster, and more reliable.”

The results were as follows:

- Massive release scalability: Gaming1 scaled from 20 releases per year to over 600 releases annually—a 30x increase.
- Drastic speed increase: Time-to-market for new features plummeted from over a year to an average of 10 weeks.
- Enhanced test coverage: The team now runs more than 10,000 automated functional tests daily (covering over 500 functional flows), providing rapid feedback to developers.
- Improved efficiency & quality: This automation led to an 80% reduction in manual testing effort per release and a dramatic 92.5% drop in critical defects (from an average of 80 to 6).

The stability of the BrowserStack platform also delivered unexpected wins. “We put our back-office software under nightly tests and saw the tests getting worse and worse,” Cédric shares. “We finally identified a historical database index issue. We fixed a problem that had been slowing us down for years, all thanks to the automated test repetition.”

Leadership now has more confidence in the release process, developers and testers collaborate more closely thanks to shorter feedback loops, and the entire organization benefits from a more stable, efficient, and innovative product cycle.

Testing became scalable, faster, and more reliable. We went from manual bottlenecks to running more than 10,000 automated functional tests every day. Our pipelines are greener, our developers get feedback earlier, and we can coordinate releases across 25 brands with a single production version.

Cédric François QC Manager, Gaming1

Looking ahead

From shift-left to AI-assisted quality

With a stable, scalable testing foundation, Gaming1 is now looking to the future. “For us, BrowserStack has been a catalyst for our journey toward shift-left testing and even AI-assisted automation,” concludes Cédric. The team is eager to explore new AI agents for “better predictability on what the users and the players will soon do,” ensuring Gaming1 stays ahead of the market.