Snipes achieves 50% faster test creation with BrowserStack AI powered Low Code Automation

Across the competitive landscape of sneaker and streetwear retail, Snipes targets a tech-savvy younger generation that expects a seamless digital experience. To maintain this standard, the QA team must ensure that every part of the funnel—from high-traffic search pages to complex product descriptions—renders perfectly across a fragmented ecosystem of devices and browsers.

By adopting BrowserStack Low Code Automation, Snipes transformed its testing bottleneck into a competitive advantage, significantly increasing release velocity and test reliability.

Before integrating BrowserStack, the testing process at Snipes was a mix of manual efforts and traditional automation scripts (Cypress). As the project grew in complexity, the team faced three primary hurdles:

• Time-Consuming Maintenance: Frequent UI updates caused traditional automation selectors to break, requiring constant manual intervention and script updates.

• Device Fragmentation: Ensuring a consistent experience across various mobile devices—critical for their young demographic—was slow and difficult to scale.

• Release Delays: The sheer volume of regression testing required for new features often forced the team to postpone releases or work overtime to meet deadlines.

Seeking a solution that could bridge the gap between manual testing ease and automation power, Snipes USA turned to BrowserStack Low Code Automation. The platform’s AI-driven capabilities offered a way to automate complex flows without the overhead of heavy coding.

• • Low-Code Authoring Agent: Enabled the team to create tests through natural user interactions and “action words,” making it accessible even for team members with less automation experience.

  • Self Healing Agent: When UI locators changed, the AI agent automatically adjusted the selectors, preventing test breakage and reducing maintenance.

  • Visual & text validation: Used for high-precision design checks to ensure that the “look and feel” of the site met strict brand standards.

  • Real device cloud: Access to a vast range of iOS and Android versions (from legacy software to the latest iPhone models) to ensure compatibility across the entire customer base.

  • Custom JavaScript snippets: Provided the flexibility to write custom scripts when complex, specific test variations were required.

The impact of switching to an AI-powered low-code approach was immediate. Snipes saw a dramatic improvement in their core QA metrics:

• 50% faster test creation: The team can now build and deploy tests in half the time it took with traditional scripting. This speed is especially vital during “peak seasons” like holidays or summer sales when the volume of work spikes.

• 30% increase in test coverage: With the efficiency gained from low-code authoring, the team expanded their test suite to cover deeper scenarios that were previously skipped due to time constraints.

• Reduced maintenance with the Self-Healing Agent: The AI agent’s ability to automatically update locators meant the QA team spent less time “fixing” tests and more time finding bugs on staging before they reached production.

• Democratized testing: The intuitive nature of BrowserStack Low Code Automation allowed Business Teams and Project Managers to participate in User Acceptance Testing (UAT). Even team members without deep technical knowledge could easily understand the test coverage and progress.