Currys achieves 4X faster release cycle with BrowserStack AI-Powered Test Management

Currys, a leading UK omnichannel retailer, is committed to delivering seamless digital experiences. With a vast online and offline presence, ensuring high-quality software releases is critical. However, fragmented testing, manual test management processes, and limited visibility into testing efforts slowed development cycles. To overcome these challenges, Currys adopted BrowserStack Test Management, resulting in faster releases, improved test coverage, and streamlined quality assurance.

When Gregg Ward, Principal Quality Assurance Manager, joined Currys, he found a fragmented testing process. Teams operated in silos, using multiple different tools for testing and Excel spreadsheets stored on individual computers to manage test cases. The lack of a centralized system led to inefficiencies, making collaboration difficult and slowing down issue resolution.

Without real-time visibility, their team spent more time chasing information than solving problems. Gathering data took three times longer than fixing issues, and the deep technical knowledge required made onboarding and collaboration challenging. Testing remained a black box for stakeholders, impacting release cycles and innovation. Test creation was also time-consuming, impacting release cycles and slowing innovation.

“We needed a single source of truth that would provide real-time visibility to everyone involved, from developers to stakeholders. We wanted to standardize transparency and real-time results, and BrowserStack ticked all those boxes,” Gregg says.

Currys moved to BrowserStack Test Management for its seamless integration, intuitive interface, and AI capabilities. The platform provided a centralized hub for test creation, execution, and tracking, enabling both technical and non-technical users to access critical information effortlessly.

Migrating from legacy systems was a major shift. With 40 years of legacy platforms and over 200,000 test cases in massive Excel files, they were concerned about losing critical data. But BrowserStack supported them every step of the way, providing hands-on assistance. The result? Not a single test case was lost—everything was intact. With BrowserStack’s support, Gregg’s team onboarded 120 users and imported 60,000 test cases from an existing Test Management tool, including a project with 22,000 test cases migrated in under five hours.

“We haven’t lost a single test case. Everything is there. BrowserStack Test Management lets you set up field mappings to match however your legacy test files were structured, and it’s incredibly flexible,” Gregg says. This ensured that Currys’ QA teams could continue their work without disruption, maintaining the integrity of their testing data while benefiting from a more streamlined and efficient test management system.

Having migrated their existing test cases, Currys leveraged BrowserStack’s AI capabilities to accelerate test creation. “We recently introduced BrowserStack AI to our testing teams across all areas of Currys, and the impact was immediate. The increase in coverage was fourfold, but the real advantage was the speed at which we could create test cases directly from our UI, Jira, or Confluence,” Gregg explains. AI-driven automation reduced manual effort and encouraged broader, more innovative test coverage.

The platform’s dashboards and reporting further improved issue detection. “Dashboards in BrowserStack are incredibly useful. They provide an easy-to-follow information path that we can share with stakeholders, making it simple to highlight key insights and zoom into the details when needed.”

With Jira integration enabling two-way visibility, developers and stakeholders could access real-time test session data without switching tools. “With the Jira integration, people can see what test sessions are happening, what’s failed, and the last time a test was run—all from a single ticket,” says Gregg.

With BrowserStack Test Management, Currys transformed its QA efficiency and dramatically increased release cadence. Previously, releases followed a rigid, waterfall-style process, deploying just once per sprint. Now, with AI-driven test management, the team releases up to four times per sprint, with some teams shipping updates every few days.

“Our average deployment cycle has increased fourfold with BrowserStack. Where we were releasing once in a two-week sprint, we’re now deploying four times per sprint, with some teams releasing updates as frequently as every few days,” Gregg states.

Beyond speed, collaboration and transparency have improved significantly. Teams now have real-time access to testing data, breaking down barriers between QA and development. “BrowserStack has changed how people interact with the quality team. It’s no longer just about testers pushing back on breaking changes. Everyone sees the same information at the same time, which promotes real-time discussions and cross-team collaboration,” Gregg emphasizes.

By consolidating all testing tools into BrowserStack, Currys eliminated inefficiencies caused by fragmented workflows. Previously, test management was scattered across multiple platforms, making it difficult to access real-time insights. Now, with a single source of truth, Currys has streamlined QA, accelerated release cycles, and improved software quality.

“It’s a game-changer. Everyone knows where to look for information, everyone understands the quality of what we’re producing, and that’s all thanks to BrowserStack Test Management,” Gregg concludes.