Royal Caribbean Group elevates manual QA efficiency with AI-powered Low Code Automation

Home Customer stories Royal Caribbean Group

Industry

Travel Arrangements

Location

Miami, Florida

Products

Introduction

As a leading global vacation company, Royal Caribbean Group operates a fleet of over 60 ships across brands like Royal Caribbean International and Celebrity Cruises, serving millions of guests across more than 1,000 destinations worldwide. The company’s complex, customer-facing eCommerce platforms are mission-critical for driving global revenue, managing bookings, and delivering a seamless digital guest experience.

Spearheading the quality initiatives for these platforms is Dmitry Sokolovsky, Sr. Director of QA and Test Engineering. As a visionary executive with over 20 years of experience, Dmitry is responsible for driving the group’s overall QA vision, architecture, and delivery strategy, focusing on “Quality Excellence programs” and implementing efficient automation frameworks.

Under this leadership, the team’s platforms require extensive validation across all global markets, devices, and user journeys. While Dmitry’s automation engineering team has built robust frameworks, a large portion of the QA workforce has historically focused on manual testing.

The Challenge

Accelerating manual QA at scale

Prior to BrowserStack, the reliance on manual testing meant that validations were time-consuming, repetitive, and prone to human error. This created significant bottlenecks in release cycles and severely limited the speed at which the company could scale its quality efforts.

The challenge for Dmitry and his team was clear: how could they improve efficiency and accelerate validation for their manual QA teams, without requiring deep programming expertise?

The solution

Empowering manual QA with Low Code Automation

To address this, Royal Caribbean Group introduced BrowserStack’s Low Code Automation product, enabling their manual testers to build automated test cases through an intuitive interface. The recorder feature allowed testers to interact with the site naturally, clicking through booking flows, verifying visual elements, and confirming key components, while generating reusable automation scripts. They used custom JavaScript to enhance validation logic and complex test datasets to parameterize scripts, allowing them to run validations across multiple scenarios with minimal manual effort.

The team leveraged conditional logic to handle content variations across regions and used the natural language interface to make automation more accessible to non-programmers. AI-powered features simplified complex validations, such as extracting dynamic content and managing variables. Additionally, self-healing capabilities helped reduce maintenance overhead by automatically adapting scripts to minor UI changes, keeping tests stable and reducing manual intervention.

In parallel, the company adopted a hybrid automation approach, combining Low Code product for manual testers with traditional scripting for more complex scenarios. Their automation engineers continued to build advanced test cases using TypeScript, supported by AI-assisted tooling to increase development velocity and maintainability. This dual strategy allowed them to scale automation across both technical and non-technical teams.

The impact

Accelerating quality and driving efficiency

The adoption of this hybrid strategy, powered by BrowserStack’s Low Code Automation, delivered significant and measurable results across the Royal Caribbean Group’s QA organization.

Accelerated manual validation: Manual testers now contribute directly to automation, significantly reducing time spent on repetitive validations.
Improved efficiency: Low code product, complex test data parameterization, and AI-assisted scripting streamlined test creation and maintenance across teams.
Scalable automation: Dataset-driven testing, conditional logic, and self-healing capabilities enabled broad coverage across global scenarios.
Enhanced collaboration: Manual and automation engineers work together seamlessly, supported by intuitive tools and AI-enhanced workflows.
Higher quality releases: Faster test execution and reduced human error led to more reliable eCommerce releases and improved user experiences.

Ultimately, this transformation allowed Royal Caribbean Group to break through its testing bottlenecks, accelerate release velocity, and confidently deliver a more stable, higher-quality digital experience to its customers worldwide.